Luis Arias

  • Global Content Strategist
  • New York City

VISION: To provide multicultural creative solutions and strategy, increasing brand equity by building brand voice, narrative, and efficient language alignment.

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Multicultural creative director (copy) / global content strategist with vast experience providing bi-cultural creative solutions, multilingual content alignment, and brand strategy for integrated marketing, social media and advertising campaigns for world-class brands.

Worked in Manhattan for over 10 years ideating, executing, managing and achieving the successful launch of global digital marketing campaigns, and integrated Hispanic communications, as well as providing web content management for Mercedes-Benz USA, Google World Cup Data Newsroom, WebMD / Medscape, People Magazine / Time Inc, Young & Rubicam / The Bravo Group (Citibank account), Hill Holliday / EP + Co (Verizon account), DirecTV, HBO, Ogilvy Healthworld, Cline Davis & Mann, Possible, VaynerMedia, Definition 6, and Grey/Wing.

Also a classically trained guitar / piano player and voice-over artist with a recording studio, who loves to play tennis, run, bike and enjoy jazz sessions in Greenwich Village.

On-camera & Voice-over Demos: